Private Markets in Wealth Management: Risks, Rewards, and How to Navigate Them (2026)

The world of wealth management is undergoing a quiet revolution, and at the heart of this transformation lies the rise of private markets. In a recent podcast episode, Ryan Nauman, the host of Zephyr’s Adjusted for Risk, delves into this topic with Dana D’Auria, Group President of Solutions and Co-CIO at Envestnet. This discussion is a fascinating exploration of how private markets are reshaping the wealth management landscape, and why they are both a boon and a potential pitfall for investors.

The Envestnet Model

D’Auria begins by explaining Envestnet’s unique approach to wealth management. By combining asset management and wealth tech, Envestnet aims to provide a comprehensive solution for financial advisors and their clients. This integration allows for a more holistic view of investment strategies, making it easier to navigate the complex world of private markets.

Why Private Markets are Booming

The podcast highlights several key trends that are driving the growth of private markets. Firstly, companies are staying private for longer periods, which can offer investors more stable and long-term growth opportunities. Secondly, there is an increased demand from the wealth channel, as advisors seek to provide their clients with diversified portfolios that can withstand market volatility. Lastly, the use of vehicles like interval funds, tender offers, private BDCs, and private REITs is expanding, providing investors with more options for accessing private markets.

Diversification Reality Check

However, the rise of private markets also brings a critical need for a reality check on diversification. D’Auria points out that while private markets can offer diversification benefits, they also come with unique risks. For instance, "semi-liquid" vehicles can become illiquid during market dislocations, and valuation/marking differences between private and public markets can overstate the diversification metrics like correlation. This means that investors need to be particularly cautious and well-informed when building portfolios that include private markets.

Key Risks and Due Diligence

The podcast emphasizes the importance of specialist due diligence and evaluating tail-risk metrics. D’Auria advises that investors should leverage the education and resources available from asset managers, as well as resources like Tony Davidow’s book, to better understand the risks and opportunities in private markets. This includes understanding the potential for illiquidity, return dispersion across managers, and valuation/marking differences that can impact portfolio performance.

Advisor Adoption Spectrum

The discussion also touches on the spectrum of advisor adoption of private markets. While some advisors are early adopters, others are more cautious. D’Auria suggests that the key is to provide advisors with the right tools and education to make informed decisions, ensuring that they can navigate the complexities of private markets effectively.

Conclusion

In conclusion, the rise of private markets in wealth management is a double-edged sword. While it offers significant growth potential and diversification benefits, it also comes with unique risks that require careful consideration. By understanding these risks and leveraging the right resources, investors can build robust portfolios that take advantage of the opportunities presented by private markets. As the wealth management industry continues to evolve, the role of private markets is likely to become even more prominent, making it a crucial area of focus for investors and advisors alike.

Private Markets in Wealth Management: Risks, Rewards, and How to Navigate Them (2026)
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